Hey,
I’m Mostafa—a passionate immersive artist and storyteller.
Growing up in a deeply restrictive religious environment, I learned early about the weight of dogma. Instead of extinguishing my curiosity, that upbringing ignited a quiet rebellion in me. It instilled a drive to question and challenge any ideology that demands blind faith—be it religious, political, or cultural. I turned to art as both a refuge and a form of resistance, a way to push back against unexamined norms and express the truths I felt inside.
My artistic philosophy is rooted in resisting imposed norms and asking difficult questions. I believe art should disturb complacency—it should spark dialogue and invite reflection. For this reason, I gravitate toward immersive media like virtual reality and interactive installations, which allow me to plunge viewers directly into the world of my ideas. When an audience can step inside an experience rather than just observe it, they are more likely to question their own assumptions. Through these immersive encounters, I aim to gently provoke thought and encourage people to re-examine and deconstruct the beliefs they take for granted.
I often marry traditional techniques with contemporary technology to craft my work. A piece might begin as a pencil sketch or a line of poetry and then transform into a digital painting or a virtual reality experience. By bridging the ancient and the futuristic in this way, I strive to create art that is experiential, intellectual, and emotionally compelling. My background in design helps me give form to these visions, equipping me with the skills to build cohesive, interactive worlds. I use those skills only to serve the story and emotion of each project—never as the focus of the work.
For me, art is a space without borders. I refuse to confine my practice to any single medium, culture, or technology. My work draws freely from my heritage and the contemporary world alike, finding its home in the spaces where East meets West, where the physical converges with the virtual, and where tradition intersects with innovation. In these intersections, I find the freedom to speak to universal human experiences while staying true to my own voice.
Education
-
MA in Virtual Reality
University of The Arts London | LCC | 2022 – 2023 -
BA in Visual Communication
University of Tehran | Faculty of Fine Arts | 2009 – 2014
Professional Experiences
-
Immersive Creative, Atlantic Productions
Contract – Virtual Reality for Polycystic Ovary Syndrome (PCOS)
London, UK | 2024 -
Immersive Creative, StoryLab – Anglia Ruskin University & 1UP Studios
Part-time – Virtual Reality to Preserve the Cornish Language
London-Cambridge, UK | 2024 -
Co-Founder and Art Director, DEEEZ Design Studio
Full-time
Tehran, IR & London, UK | 2015 – 2025 -
AR/VR Experience Designer, UAL ArtsTemps Ltd
Part-time – Departure Lounge VR Experience
London, UK | 2023 -
Packaging Design Lecturer, INVERSE, School of Art and Design
-
Tehran, IR | 2021
-
Visual Communication Workshop Lecturer, University of Tehran
Part-time – Faculty of Fine Arts
Tehran, IR | 2018 – 2019 -
Mid-Weight Designer, ALIREZA MOSTAFAZADEH OFFICE
Full-time
Tehran, IR | 2013 – 2015
Publications
-
2022 | TASCHEN:
The Package Design Book 7 – “O’airy” and “Sun’s Secrets” packaging design -
2020 | TASCHEN:
The Package Design Book 6 – “Pedia Best” packaging design -
2017 | Le Lointain De Pres:
Poster design -
2017 | Aban Pub:
Silver Cypress (IGDS) 2017 – Packaging design -
2016 | Hoodis Pars:
The Package Design Book of the Third Annual Awards of Basteha – Packaging design
Selected Media Exposure
-
2021 | DIELINE AWARDS WINNERS
Dieline Article -
2021 | DIELINE, THE WORLD’S MOST VISITED PACKAGING DESIGN WEBSITE
Dieline Website -
2021 | WINNING WORK OF THE PENTAWARDS 2021
Pentawards Directory -
2021 | WORLD BRAND DESIGN SOCIETY
World Brand Design Society -
2021 | PACKAGING OF THE WORLD
Packaging of the World -
2021 | Winning Work of MUSE Design Awards 2021
Muse Award Info -
2020 | Roozrang Online Magazine
Roozrang Feature -
2020 | Packaging Design Solution
LinkedIn Post -
2020 | Dieline, the world’s most visited packaging design website
Featured Community
Honors and Awards
-
2024 | UK | Innovate UK:
Best Immersive Game – “Ooh La La!”
Finalist – “Etidorhpa” in Creative XR Storytelling -
2022 | UK | World Brand Design Society Awards:
Silver Award – “O’airy” (Packaging Design Innovation)
Bronze Award – “Chaarbaan” (Packaging Design Innovation) -
2022 | UK | Pentawards:
Bronze Award – “Sun’s Secret” (Spices, Oils, Sauces & Spreads) -
2021 | USA | The Dieline Awards:
Bronze Award – “Chaarbaan” (Food Packaging) -
2021 | USA | Muse Design Awards:
Platinum Award – “Chaarbaan” (Snacks, Confectionary & Desserts) -
2021 | UK | Pentawards:
Silver Award – “O’airy” (Smart and Connected Packaging) -
2020 | UK | Pentawards:
Bronze Award – “Pedia Best” (Baby Products) -
2018 | IR | 5th Silver Cypress (IGDS):
1st Place – Packaging Design -
2016 | IR | Award Ceremony of Basteha:
Jury’s Award – Packaging Design -
2013 | IR | 9th International Festival of Visual Arts:
First Place – Sculpture -
2012 | IR | 8th International Festival of Visual Arts:
Second Place – Drawing
Selected Exhibitions
- 2024 | London, UK:
Hypha Studios, Chaos & Hope: A Playground For Change, Curated by Alysha Nelson
-
2023 | London, UK:
Well Gallery, LCC – Post Graduate Show 2023 -
2018 | Tehran, IR:
Iranian Artist Forum – 5th Exhibition of 5th Silver Cypress (IGDS) -
2017 | Tehran, IR:
Iranian Artist Forum – Biennial Exhibition of Iranian Packaging Designers -
2014 | Tournai, BE:
Maison de la Culture Tournai – Biennial Exhibition of Iranian Packaging Designers -
2014 | Tehran, IR:
Laleh Art Gallery – Exhibition of Postcard Print Exchange -
2014 | Tehran, IR:
Iranian Artist Forum – 30 Iranian Graphic Designer Society (IGDS) -
2010 | Tehran, IR:
Tehran Gallery – Govah Painting Group Exhibition
Presentations, Interviews, and Workshops
-
2024:
Panelist at University of the Arts London – Navigating the Immersive Media Industry
Eye-Tracking Workshop for MA VR Students at UAL | LCC -
2020:
Live Interview with @deeez.co (Bronze Award at Pentawards) -
2019:
“From Idea to Presentation in Packaging Design” Workshop – The Iran University of Science and Technology (IUST)
Instagram Live at Vije School of Design and Communication – Packaging Design and Creativity -
2018:
Presentation of Deeez.co Artworks – Vije School of Design and Communication (Q&A session on creative processes) -
2017:
Packaging Design Presentation for Graphic Design Students – Tehran University, Faculty of Fine Arts (Packaging Design Class with Professor Alireza Mostafazadeh)