Hey,
I’m an immersive artist specializing in XR (VR/AR), interactive storytelling, and multidisciplinary fine art practices. My innovative approach has earned recognition from prestigious international awards, including Muse Award, Innovate UK, and Pentawards.
I’ve exhibited my artworks including immersive experiences, installations, printmakings, and drawings at galleries and festivals across the UK, USA, Belgium, France, and Iran, receiving critical acclaim and international exposure. By thoughtfully integrating advanced technologies like virtual and augmented reality with traditional artistic mediums, I bridge cultural narratives with contemporary immersive techniques. Based in London, I continually explore and expand the boundaries of artistic expression through pioneering projects and creative collaborations.
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Growing up in a deeply restrictive religious environment, I learned early about the weight of dogma. Instead of extinguishing my curiosity, that upbringing ignited a quiet rebellion in me. It instilled a drive to question and challenge any ideology that demands blind faith—be it religious, political, or cultural. I turned to art as both a refuge and a form of resistance, a way to push back against unexamined norms and express the truths I felt inside.
My artistic philosophy is rooted in resisting imposed norms and asking difficult questions. I believe art should disturb complacency—it should spark dialogue and invite reflection. For this reason, I gravitate toward immersive media like virtual reality and interactive installations, which allow me to plunge viewers directly into the world of my ideas. When an audience can step inside an experience rather than just observe it, they are more likely to question their own assumptions. Through these immersive encounters, I aim to gently provoke thought and encourage people to re-examine and deconstruct the beliefs they take for granted.
I often marry traditional techniques with contemporary technology to craft my work. A piece might begin as a pencil sketch or a line of poetry and then transform into a digital painting or a virtual reality experience. By bridging the ancient and the futuristic in this way, I strive to create art that is experiential, intellectual, and emotionally compelling. My background in design helps me give form to these visions, equipping me with the skills to build cohesive, interactive worlds. I use those skills only to serve the story and emotion of each project—never as the focus of the work.
For me, art is a space without borders. I refuse to confine my practice to any single medium, culture, or technology. My work draws freely from my heritage and the contemporary world alike, finding its home in the spaces where East meets West, where the physical converges with the virtual, and where tradition intersects with innovation. In these intersections, I find the freedom to speak to universal human experiences while staying true to my own voice.
Education
MA in Virtual Reality
University of The Arts London | LCC | 2022 – 2023BA in Visual Communication
University of Tehran | Faculty of Fine Arts | 2009 – 2014
Professional Experiences
- Immersive Artist
https://seyyedebrahimi.com/| 2021 – Present - Immersive Creative, Visual Artist
Atlantic Productions, Virtual Reality London, UK | 2024 Immersive Creative, Visual Artist
StoryLab – Anglia Ruskin University, Arcade XR. London – Cambridge, UK | 2024AR/VR Experience Artist
UAL ArtsTemps Ltd, Part-time, Departure Lounge VR Experience, London, UK | 2023Co-founder, Art Director
DEEEZ Studio, Full-time | 2015 – PresentVisual Communication Lecturer
INVERSE, School of art and design, Tehran, IR | 2021Visual communication workshop Lecturer
UNIVERSITY OF TEHRAN, Part-time, Faculty of Fine Arts, Tehran, IR | 2018 – 2019Mid-Weight Artworker
ALIREZA MOSTAFAZADEH OFFICE, Full-time, Tehran, IR | 2013 – 2015
Publications
- 2022 | UK, London | TASCHEN
Pentawards Book 7 – “O’airy” and “Sun’s Secrets” Immersive AR 2020 | UK, London | TASCHEN
The Package Design Book 6 – “Pedia Best”2017 | Belgium, Brussels | Le Lointain De Pres
Visual art2017 | Iran, Tehran | Aban Pub
Silver Cypress (IGDS) 20172016 | Iran, Tehran | Hoodis Pars
The Book of the Third Annual Awards of Basteha- 2014 | Iran, Tehran | MONTAKHAB-E NASL-E NO-VOL.8
Painting book | Shirin Art Gallery
Selected Media Exposure, Press
- 2025 | Criticism and articles, reviews, Fatemeh Abdollahzadeh, review of the Etidorhpa, XR experience by Seyyed Mostafa Seyyed Ebrahimi, online gallery website, EN & FAhttp://www.galleryonline.ir/en/?m_id=492&id=11957/Etidorhpa:-The-body%E2%80%99s-communion-with-space
- 2025 | Interview with Seyyed Mostafa Seyyed Ebrahimi | Visual Art Journal | By Anna Gvozdeva, Digital Art Curator https://visualartjournal.com/2025/04/28/seyyed-mostafa-seyyed-ebrahimi/
- 2025 | Shargh Daily | Review, The other side of deth | Review by Hafez Rouhani on Fine Art Page, Page 11, Shargh Newspaper, Tehran
https://www.sharghdaily.com/بخش-پی-دی-اف-روزنامه-245/1000076-سه-شنبه-اردیبهشت-
شماره
- 2025 | The Holy Art Magazine | Printed and Digital | ISSUE 08 | UK
- 2025 | Visual Art Magazine | Printed and Digital | ISSUE 23 | Netherland
https://visualartjournal.com/2025/04/19/issue-23-april-2025/
- 2025 | Artist Interview, Artwork Gallery/ mostafa Seyyedebrahimi/ By Anna Ponomarenko, Curator and Editor
https://artworkgallery.net/interviews/interview-with-seyyedmostafa-seyyedebrahimi/
- 2025 The main guest of the third episode of beyond the glass ceiling podcast with Yekta Jebelli, Creative Director, Communication Art Podcat, Host: Mitra Shahsavand, Woman Topic https://castbox.fm/vi/767388052
- 2025 | Interview with Seyyed Mostafa Seyyed Ebrahimi | By Lisa Gray Founder The Flux Review & Flux Exhibition
- 2021 | Winning work of the Pentawards 2021 | XR Category
- 2021 | WBDS Society | XR Category
- 2020 | Roozrang online magazine | Oairy Project, XR Experience
- 2020 | design solution | Marcelo Sapoznik, profesor titular en la materia diseño de identidad institucional de la carrera de diseño gráfico de la FADU/U-BA. https://www.linkedin.com/posts/marcelosapoznik_designst udio-packagingdesign-designsolutions-activity66588299- -67650021376h9Gy
- 2020 | Live interview with @deeez.co, Seyyed Mostafa Seyyed Ebrahimi winner of the bronze award at Pentawards @wwwbastehacom instagarm account
- 2019 | From Idea to presentation | Workshop | The Iran University (IUST)
- 2019 | instagram Live in Vije school of communication and Creativity
- 2018 | Presentation of Seyyed Ebrahimi, deeez.co Artwoks in Vije school of communication Q&A session and conversation about the creativity behind artworks
- 2017 | Presentation for Visual Communication students of tehran university
Faculty of Fine Arts, in the Visual Communication Class of Professor Alireza Mostafazadeh
Honors and Awards
- 2025 | USA | Muse Creative Awards
Gold Award – Experimental and immersive category – “Etidorhpa”
- 2024 | UK | Innovate UK
Best Immersive – “Ooh La La!”
- 2024 | UK | Innovate UK
Finalist – “Etidorhpa” in Creative XR Storytelling
- 2024 | UK | Pentawards
Silver Award – Smart and Connected Category
- 2022 | UK | WBDS Awards
Silver Award | Smart and connected category
- 2022 | UK | WBDS Awards
Bronze Award
- 2022 | UK | Pentawards:
Bronze Award
- 2021 | USA | The Dieline Awards:
Bronze Award
- 2021 | USA | Muse Design Awards:
Platinum Award
- 2021 | UK | Pentawards:
Silver Award – Smart and Connected category
- 2020 | UK | Pentawards:
Bronze Award
- 2018 | IR | 5th Silver Cypress (IGDS):
First Place
- 2016 | IR | Award Ceremony of Basteha:
Jury’s Award
- 2014 | BL | Le Lointain De Pres
Maison de la culture tournai
- 2013 | IR | 9th International Festival of Visual Arts
First Place – Sculpture category
- 2012 | IR | 8th International Festival of Visual Arts
Second Place – Drawing category
- 2007 | IR | Kharazmi International Award
Smart Student First Place – Young Smart Student in art Category
Selected Exhibitions
- 2025 | London, UK | Boomer Gallery | The Sixth Edition | Group Exhibition
- 2025 | Brooklyn, USA | The Holly Art Gallery | Streeters Brooklyn | Group Exhibition
- 2024 | London, UK | Hypha Gallery | Chaos & Hope | Group Exhibition
- 2024 | London, UK | Innovate UK | “Etidorhpa” in Creative XR Storytelling group show
- 2024 | Rotterdam, Netherlands | IMPULSE Funding Market at Immersive Week Show
- 2023 | London, UK | Well Gallery, LCC | Post Graduate Show 2023
- 2018 | Tehran, Iran | Iranian Artist Forum | 5th Exhibition of 5th Silver Cypress (IGDS)
- 2017 | Tehran, Iran | Iranian Artist Forum | Biennial Exhibition of IGDS
- 2014 | IR | TEHRAN MONTAKHAB-E NASL-E NO-VOL.8 | Group Exhibition | Shirin Art Gallery
- 2014 | Le Lointain De Pres | Maison de la culture tournai | Belgium
- 2014 | Tehran, Iran | Laleh Art Gallery | Exhibition of Postcard Print Exchange
- 2014 | Tehran, Iran | Iranian Artist Forum | – 30 Iranian Designer Society (IGDS)
- 2010 | Tehran, Iran | Tehran Gallery | Govah Painting Group Exhibition
- 2009 | Paris, France | Illustration Exchange Between Artists of Iran and France | Artdeco
Presentations, Interviews, and Workshops
2024:
Panelist at University of the Arts London – Navigating the Immersive Media Industry
Eye-Tracking Workshop for MA VR Students at UAL | LCC2020:
Live Interview with @deeez.co (Bronze Award at Pentawards)2019:
“From Idea to Presentation in Packaging Design” Workshop – The Iran University of Science and Technology (IUST)
Instagram Live at Vije School of Design and Communication – Packaging Design and Creativity2018:
Presentation of Deeez.co Artworks – Vije School of Design and Communication (Q&A session on creative processes)2017:
Packaging Design Presentation for Graphic Design Students – Tehran University, Faculty of Fine Arts (Packaging Design Class with Professor Alireza Mostafazadeh)